THE COLLECTIVE
About Us
Discover the story behind Curo Care Collective and the values that guide everything we do.
OUR STORY
From One Small Home to a Shared Vision of Better Care
Curo Care Collective began with a family home and the strong belief that our loved ones deserve care that is consistent and personal.
Our founder and CEO, Mike Kneafsey, grew up around care. His parents ran Valley View Care Home - a residential home where daily life is calm and unhurried, where staff take the time to get to know people properly, and where families are always part of the picture.
Just next door, he and his family lived at Cartron House. Mike saw first hand from a young age that a care home is never about just providing a service.
Alongside a successful corporate career, Mike and his wife Beverley later took over the running of Valley View Care Home, and converted Cartron House into a second space for residents to receive our care.
That was the beginning of Curo Care Collective. Since then we’ve grown gradually, adding homes that reflect the same values. Each one is small enough to feel personal, with teams who are trusted to do what's right for our residents.
Cartron House, Halifax
“Our care remains rooted in the belief that the best care is about more than meeting needs. It’s about coming home.”
OUR PRINCIPLES
The Values that Shape Our Homes
At Curo Care Collective, values aren't slogans. They guide how we care, how we communicate, and how we support the people who matter most.
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Accountable
We take responsibility for our actions and decisions. Openness, learning, and teamwork aren't just words to us – they're how we work every day. When something goes well, we celebrate together. When something needs improving, we address it honestly and work as a team to make things better.
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Respectful
We honour each resident's background, beliefs and personal preferences. Respect means honouring who they are, who they've been, and who they remain. -
Caring
We care with genuine respect, always valuing dignity, privacy, and independence. Care isn't something we do to people – it's something we provide with people, recognising that maintaining autonomy and choice is as important as meeting physical needs.
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Honest
We believe in open, honest communication with residents, families, and each other. We learn from mistakes rather than hiding them, because transparency builds trust and helps us continuously improve. You'll always know what's happening, and you'll always be able to speak freely with us.
OUR PHILOSOPHY
What “Collective” Really Means
We don't see ourselves as a corporation. We're a collective, because what we've built is based on shared purpose.
Every home is part of something bigger, with access to shared training, support, and resources. But each one also has the freedom to operate in a way that works for its residents and staff.
We protect independence by keeping decision-making close to the people it affects.
9+
Homes in England
40+
Years of Experience
Shared Purpose, Local Heart
Every home has access to our central resources while maintaining the freedom to provide the personalised care their residents need.
Lytham St Anne’s
A traditional seaside town with open skies and a gentle pace
Hessle | Hull
A maritime city with rich heritage and strong local character
Siloth | Cumbria
Peaceful and scenic, with views across the Solway Firth
Coastal Homes
Inland Homes
OUR LOCATIONS
Where You’ll Find Us
Our homes are based in communities across the North of England - from quiet villages to well-connected towns, from countryside to coast.
West Yorkshire
Welcoming communities with strong ties and everyday comforts
Coastal Homes
Siloth | Cumbria
Peaceful and scenic, with views across the Solway Firth
Lytham St Anne’s
A traditional seaside town with open skies and a gentle pace
Hessle | Hull
A maritime city with rich heritage and strong local character
Inland Homes
Stockport | Greater Manchester
Suburban settings that feel familiar and easy to reach
Cockermouth | Cumbria
Small towns and rolling hills where life moves gently
West Yorkshire
Welcoming communities with strong ties and everyday comforts
Cockermouth | Cumbria
Small towns and rolling hills where life moves gently
Stockport | Greater Manchester
Suburban settings that feel familiar and easy to reach
PEOPLE
Meet Our Team
Our team is made up of dedicated home managers and operational leaders who understand care from the inside out and work closely with each home to deliver consistent, high-quality support.
They work alongside families during admission, taking time to understand individual needs and ensure each transition feels personal and well supported.
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![A woman with curly blonde hair and blue eyes smiling, wearing a black cardigan and gold jewelry, against a plain white background.]()
Kairen Horner
Operations Director
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![Headshot of a middle-aged man with gray hair and blue eyes, wearing a navy collared shirt, against a plain white background.]()
Mike Kneafsey
Founder & Director
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![A woman with blonde hair, blue eyes, and a nose piercing, wearing a green sweater and a silver necklace, smiling against a plain white background.]()
Louise Jackson
Home Manager | Chichester Hall
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![A smiling middle-aged woman with blonde hair, wearing a white collared shirt and pink knit vest, against a plain light background.]()
Ainslie Fotheringham
Home Manager | Delaheys Nursing Care Home
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![A smiling older woman with gray hair tied back in a bun, wearing a green floral blouse, standing against a plain white background.]()
Dawn Cocker
Home Manager | Grove Lodge
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![A headshot of a bald man with a full beard smiling, wearing a white zip-up shirt, against a plain white background.]()
James Bamford
Home Manager | Marple Lodge
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![A middle-aged woman with blond hair pulled back, smiling, wearing a pink and black spotted blouse, standing against a plain white background.]()
Julie Beverley
Home Manager | Valley View & Cartron House
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![A woman with long blonde hair wearing a black and white patterned shirt standing against a white background.]()
Janet Dobson
Home Manager | Lindisfarne Care Home
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![A woman with long, straight light brown hair sitting against a plain white background, wearing a white blouse with a colorful abstract pattern.]()
Emma Mountain
Home Manager | Woodleigh Manor
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![Portrait of a young man with a shaved head and light beard, wearing a dark blue polo shirt with BOSS Hugo Boss logo, against a plain white background.]()
Dan Taylor
Home Manager | Woodleigh Lodge
Contact Us
Come and See How It Feels
Spend time in the space. Meet the people who work there. See how they talk to residents and how residents respond. It's those everyday moments that tell you whether a place feels right.
We'll give you space to ask questions, time to talk things through, and honest answers about whether we're the right fit.